Why fear is the biggest idea killer.

Last week I was confronted with a terrifying choice. I was in New Zealand with my 12 year-old daughter and, having spent three days skiing and snowboarding, we decided to try another action...

Are you nerdy enough to be creative?

I was talking to a prominent figure on the global awards scene recently and the conversation turned to data.  Is working with data just part of the business and marketing mix or is it a...

Creativity and humility.

I’m frequently reminded just how exceptionally clever and creative some human beings can be.  The kind of cleverness and creativity that is off all ‘normal’ charts. Last week I had the great...

Building Brand Australia.

When you’re born in Australia you’ve already won the lottery.  We live in one of the most naturally abundant places on earth.  But are we smart enough and prepared to work hard enough...

Reality bites – the need for purpose

Who do we think we’re kidding?  Business is in trouble.  In trouble because creativity is being squeezed out of the mix.  It doesn’t matter how many times business leaders go to conferences and...